Who we are

A little about us …


At Hellman, we’re more than just another full-service creative agency. We bring “what if” together with “what works,” with a not-so-subtle preference for “what’s new.” That’s why our clients choose us for marketing solutions, product launches, brand building, and more. To sum it up, we’re not yes-men looking for a paycheck. We’re your partner, compadre, amigo, accomplice, conspirator, and collaborator in marketing.


If you’re looking for original ideas designed to break the mold paired with proven methods that work, Hellman is the right agency for you.

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More Than 50 Years of Success


Our founder, Bob Hellman, had a simple dream—to start a graphic design and art direction studio. With a net working capital investment of just $400, he set up shop in Waterloo, IA, in 1967. Over the next five decades, our small company would graduate to a full-service, employee-owned creative agency.


We may have grown, but the old-fashioned values that built the company still define us today. Here, we deliver high-quality creative products on-time and on budget.

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Meet the Team

From our pop-culture connoisseurs to adventure junkies, Hellmanites have plenty of passions.

Find out a little more about Hellman’s A-team.

Senior Account Executive

Elizabeth Anderson

  • Is a certified scuba diver, but is allergic to fire coral
  • Knows how to say hello, goodbye, thank you, and cheers in seven languages
  • Can saber a bottle of champagne

Vice President/Account Manager

Ann DeBerg

  • Is passionate about cooking and baking
  • Wants to own and run a bed and breakfast
  • Dreams of remodeling and decorating an old Victorian mansion in the woods

Vice President/Director of Video Production

Jason Fliehler

  • Has filmed a house fire from inside the house
  • Is learning how to perfect a Minnesota accent
  • Once spent 10 days in Israel producing a documentary

Senior Marketing Strategist/Copy Director

Dion Fowler

  • Is Australian, and yes, she LOVES Vegemite and Tim Tams
  • Has won four Australian Master's Downhill Skiing Championships
  • Met her husband while trekking to Mt. Everest Base Camp

Technical Director/New Media

Jeff Freeman

  • Has every album ever made by the Spice Girls
  • Completed several courses at the Klingon Language Institute
  • Can do an exact representation of Blue Steel from Zoolander

Executive Vice President/Business Development

Dwight Fritts III

  • Was a gymnast and hockey player in high school
  • Was a public address announcer for the Waterloo Black Hawks Hockey Team
  • Creates a Christmas music compilation CD for family and friends every year

Art Director

Jamie Gray

  • Has brewed her own beer before and designed the labels
  • Can do a headstand
  • Is a music junkie

Proofreader/Copy Editor

Tina Hinz

  • Favorite Smarties® flavor is white (orange/cream)
  • Has always been a city girl, but would love to live on a farm
  • Enjoys a can of flat 7UP or Mountain Dew


Keaton Kruger

  • Can whistle the tune to almost any song on command
  • Is a sucker for a good Adam Sandler comedy
  • Has visited six different countries

Senior Accountant

Denise Launderville

  • Absolutely hates winter
  • Loves to craft and make things for her friends and family
  • Hates math

President/Creative Director

Tony Luetkehans

  • Is still pronouncing his last name for people intimidated by its phonetic directness
  • Favorite actor is Robert Mitchum
  • Favorite filmmaker is Werner Herzog

Associate Creative Director

Matt Miller

  • Is a die-hard fan of THE Ohio State Buckeyes
  • Could eat pizza, wings, and steak for every meal
  • Ron Swanson is his hero

Account Manager/Media Coordinator

Kimberly Rogers

  • Owns over 75 pairs of shoes
  • Can recite/sing the 50 states in alphabetical order
  • Is obsessed with all things Halloween

Senior Art Director

Daryl Sanders

  • Has 10 Eagle Scouts in his family
  • Comes from a family of 13 boys in a row
  • Loves backpacking and canoeing

Creative Director Copy/Strategist

Ila Scott-Ford

  • Thinks everything is better with pie
  • Loves inventing—her father had a patent for a lighted minnow bucket
  • Has moved 24 times in the last 27 years


Laura Smith

Art Director/New Media

Aaron Sweeny

  • Likes cats
  • Likes movies
  • Likes books


Say hello.


Reach out to get started. Let’s Carpe some Diems.